Brooklyn Point, a luxury mixed-use development in downtown Brooklyn, used AI to stage select units.
Equipped with DMT
Real estate, like almost every other field, has been greatly impacted by steady advances in technology. Some might argue that residential marketing and sales is one of the real estate areas that has benefited the most from technology-enabled tools.
Whether it’s virtual apartment tours, blockchain-based transactions, the proliferation of online listings, or other benefits, technology plays a key role in today’s home marketing and sales. Real estate professionals who leverage cutting-edge technology not only keep pace with changing buyer behavior, but also position themselves to enjoy greater sales and success.
technology forward
One of the people driving this evolution is Neema Bardi. His painful first-hand experience as a real estate agent led him to establish a technology-advanced platform called Atllas designed to help real estate agents succeed. Atlas technology products include OpenHome, which streamlines open house management; Potential leverages AI-driven data scraping to enable agents to provide customized recommendations to clients.
Atllas has gained over 10,000 users and enabled $3.8 billion in real estate transactions in its relatively short lifespan. Bardi’s ability to harness the power of AI allows Atllas to provide data analytics and lead scoring, providing critical market trend information and ensuring maximum efficiency from agents’ daily efforts.
“The intersection of technology and real estate is paving the way for more transparent, efficient and accessible markets,” Baldi reports. “Embracing these advances will not only redefine the sales process, but also improve service standards across the industry.”
Handbook has been revised
The co-founders of Powered by DMT, a New York City-based real estate sales and marketing brokerage, are also at the forefront of this big change. Alyssa Soto Brody and Erica Sachs created scenarios for how to show and sell homes.
The company has leveraged technology in a variety of ways to enhance its processes. We use state-of-the-art automation tools to foster relationships with buyers, helping them stay engaged and educated throughout the sales process. We have leveraged data-driven insights to analyze buyer behavior and leveraged technology tools to personalize the sales process and provide buyers with unprecedented insight into the properties they are considering. . We leveraged data analytics to optimize pricing and equipped our agents with powerful automation capabilities.
“Our philosophy is that technology doesn’t just improve the buyer experience,” Brody says. “It’s also about empowering agents. With robust automation capabilities and an integrated sales approach, our agents have the ability to navigate a fast-paced market environment with agility and precision.”
Sachse adds: “As technology continues to advance, we are seeing a fundamental shift in the way real estate is marketed and sold. Data-driven strategies and AI-powered tools allow agents to better understand their clients’ needs. predict, optimize pricing, and create customized experiences that increase engagement and satisfaction.”
Anticipate your needs
Leveraging technology in real estate sales and marketing is also the mission of Laney Hake Austin, the new president of The Agency global real estate brokerage firm. Our long-standing mission is to radically reinvent the brokerage industry and provide agents with the best technology, resources, tools, support, and broadest network to deliver best-in-class service to our clients. did.
“We believe technology enhances our ability to provide personalized, high-touch service to our clients and connect our global network of agents in meaningful ways,” she says. “Through our systems, processes and tools, including our marketing portal and our proprietary CRM, we aim to streamline workflows, anticipate our clients’ needs and deliver a superior experience with every transaction.
“We pride ourselves on being a premium luxury brokerage, but we aim to continue developing technology that improves the customer experience by leveraging data insights to enhance our business. It’s not just about efficiency; it’s about strengthening relationships at every touchpoint.”
