A new startup wants to help real estate agents get more out of their multiple listing service (MLS).
Realoq launches an MLS platform featuring customized branding and direct-to-consumer access. The company believes this will reduce lead generation costs.
“This new solution is ideal for MLS organizations seeking more affordable options,” Realoq CEO Anvesh Chakravartula said in a statement.
The company’s MLS platform and existing property portal compete directly with many real estate giants, including Zillow, CoStar Group, and Move Inc. Competition in this field is already fierce, and the “portal wars” are getting even more intense.
Realoq operates on a subscription model where MLSs pay a monthly fee per agent. The platform provides agents with real estate listings, web analytics, and lead management tools.
The company was founded last year and received $3 million in seed funding from TRK Ventures. In June, Realoq expanded to three new states. We currently operate in California, Georgia, Florida, Idaho, Texas, North Carolina, Oregon, and Washington.
