Pure Pet Food, which delivers personalized dog food directly to customers, has completed a £15 million (US$19.4 million) investment round led by Felix Capital and including Mercia Ventures. Pure said this latest investment will support further expansion of the Yorkshire-based business after a period of rapid growth.
Founded in 2013 by Chief Operating Officer Daniel Baldur-Eha and Director Matthew Cockroft, Pure Pet Food is a long-lasting, rehydrating dog food made with natural ingredients. We offer a fresh alternative to kibble. Recipes featuring proteins such as chicken, duck, and salmon as well as fruits and vegetables are designed to provide functional health benefits for dogs.
Pure Pet Food has experienced rapid growth, expanding its team to over 100 employees at its site in Cleckheaton and now serves 40,000 customers across the UK. The company offers a subscription-based service that delivers personalized pet food for dogs and has served more than 42 million meals since 2013. In the past two years, Pure’s sales have soared by more than 200%, with annual sales of £25m, benefiting from increased demand for premium pet care products.
“We are thrilled to be partnering with the team at Felix Capital, who have shown exceptional support and cooperation. We are thrilled to have one of Europe’s leading consumer investors involved in this business. is an important milestone for us and we are excited to shape the future,” said Mr Cockroft. Pure together. Dan and I have come a long way since we started Pure. Our ambitions have grown with our business and we want to continue our quest to develop foods that have a big impact on the health and well-being of dogs. ”
Jan Oosthuizen, investor at Mercia Ventures, said Pure has gone from strength to strength in recent years, which is a testament to the team’s dedication and hard work. “The company’s vision and ambition always excites us, so we are delighted to continue to support them as they pursue their future milestones and to partner with Antoine and the wider Felix team.” Oosthuizen said.
Created based on press release.
