Propense, a SaaS platform that uses AI technology to improve customer experiences and drive cross-sell revenue for professional services companies, today announced a significant investment from Thomson Reuters Ventures to drive growth.
With this investment, Propens will deliver innovative human-centered AI designed to help businesses anticipate customer needs and make the most of their products to serve customers and maximize value. Developing solutions allows us to continually evolve our unique cross-selling technology.
Propens also plans to leverage its investment and partnership with Thomson Reuters Ventures to further expand its customer base. Propens works with more than half of the top 100 CPA firms in the United States and has identified approximately $33 billion in unearned revenue for professional services firms since its inception.
“Working with Thomson Reuters Ventures will provide even more accounting and legal professionals who want to expand their relationships with the firm by providing market access, professional services expertise and exceeding client expectations. “We will have strategic support to provide data-driven insights to our customers,” he said. Timothy Keith, CEO and Founder of Propens. “To better serve customers in an increasingly competitive market, companies must be able to identify past engagement patterns and leverage market trends to anticipate and solve customer needs.Propen helps companies do just that.”
SaaS platform analyzes historical company data and market trends to identify relevant cross-service opportunities for accounting and legal professionals, providing timely insights and service recommendations . Propens also provides clear, centralized data insights for corporate leadership and business development and marketing teams, helping professionals achieve their personal and company-wide growth goals.
“Thomson Reuters Ventures is driving the future of enterprise technology by investing in visionary businesses like Propens,” said Tamara Ste, Managing Director, Thomson Reuters Ventures. Fence said. “As a committed long-term partner, we champion Propens’ innovative spirit and determination to provide businesses with the precise solutions they need to remain competitive and profitable in the ever-changing professional services industry. We are doing our best.”
Propense is specifically designed with lawyers and accountants’ technology adoption styles and work behaviors in mind, and is the first of its kind to enable professional services firms to use their own data to predict client needs. It’s a platform. Accounting and legal professionals can seamlessly integrate our simple, intuitive platform into their existing workflows to make proactive client service, a key element of Propens’ success, part of their daily work. Masu.
“We are excited to continue executing on Propens’ mission of helping companies evolve how they serve customers in the age of AI with our new partnership with Thomson Reuters Ventures.” Keith he said. “Thanks to the support of Thomson Reuters Ventures, Propens looks forward to empowering more accounting and legal professionals to proactively anticipate their clients’ needs.”
