New solution simplifies member experience, drives engagement and strengthens PFI relationships
MIAMI, FL / ACCESSWIRE / October 24, 2024 / Prisma Campaigns, the leading marketing automation platform for financial institutions, is pleased to announce the launch of its new Direct Deposit Switch (DDS) feature. This innovative solution simplifies the process for credit union members to send direct deposits, addressing longstanding frustrations with slow and outdated systems and enhancing member engagement.
Direct deposit is the basis of the relationship between members and financial institutions. Data shows that 87% of consumers consider direct deposit institutions to be their primary financial institution (PFI). However, credit unions currently only know about 10% of these relationships. This is primarily due to the cumbersome switching process that discourages member participation. As major banks and fintechs offer faster, digital-first options, credit unions must follow suit to stay competitive.
Prisma Campaigns’ DDS solution makes switching to direct deposit faster, easier, and more secure. Instead of waiting multiple payment cycles or filling out complex forms, members can send direct deposits with just a few clicks, helping credit unions regain PFI status and foster deeper member loyalty. It can be cultivated.
Direct Deposit Switch Key Features and Benefits
Prisma Campaigns’ DDS solution provides a streamlined experience for both members and credit unions.
No logins or passwords required: Members can authenticate directly through your payroll platform, eliminating the need to create new logins or remember additional passwords.
No manual data entry required: The system automatically captures account and routing numbers, reducing the risk of errors and speeding up the process.
Instant Switch: Direct Deposit meets the expectations of today’s digital-first members by sending money instantly without waiting a payment cycle or two.
Enhanced security: The entire process takes place within a secure and trusted online banking environment, protecting members’ sensitive information.
Delivering results for credit unions
Early adopters of Prisma Campaigns’ DDS capabilities have seen significant improvements, including a 30-65% increase in direct deposit registrations, a 65% reduction in time to first deposit, and increased member satisfaction. I am. Additionally, this solution reduces call center workload and builds greater trust with members thanks to enhanced security.
“Credit Union of Colorado is proud to be partnering with Credit Union of Colorado,” said Mitch Rosembaum, senior vice president of marketing and digital services at Credit Union of Colorado. “DDS has been a game changer for us. We use it to onboard indirect members, reduce account funding time, and provide the kind of services that younger members expect. A fast, digital-first experience.”
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This new direct deposit switch solution powered by Atomic FI enables Prisma Campaigns to offer credit unions a seamless, modern member experience that enhances engagement and drives growth.
To learn more about Prisma Campaigns’ DDS solutions, visit https://prismacampaigns.com/offer/direct-deposit-switch.
About Prisma Campaign
Prisma Campaigns is a leading marketing automation provider designed for financial institutions and known for its innovative approach to campaign management. The platform offers advanced segmentation, personalization, and automated workflows, as well as a seamless direct deposit switching solution for credit unions.
contact address:
clara holi
growth manager
clarahori@prismacampaigns.com
786 808-1828
Source: Prisma Campaign
View the original press release on newswire.com.
