BLOOMFIELD HILLS, Mich., Oct. 11, 2024–(BUSINESS WIRE)–O2 Investment Partners is pleased to announce the official branding of its pool service platform, founded in June 2024. This platform brings together five reputable pool service companies. Doctor (www.theaquadoctor.com), Chaikin Ultimate Pools (www.chaikinultimategroup.com), Cool Pool & Spa (www.coolpool.com), Gorlin Pools and Spas (www.gorlinpools.com), and Rainbow Pools (www. rainbowpools.com), under the name Azureon.
A vision to bring together the top companies, celebrities, and leaders in the swimming pool industry led to the creation of Azureon.
Azureon provides an unparalleled experience for employees, customers, prospective partners, and suppliers. Our mission is to create market leaders in pool care, and we are actively seeking like-minded companies to join our platform.
To lead this effort, we are assembling an outstanding senior leadership team, including two key appointments who bring unparalleled expertise and industry impact.
Chief Operating Officer (COO) – Isaac Keselman: Founder and CEO of Aqua Doctor, Isaac is known for building one of the most efficient and high-performing companies in the pool industry. His leadership spans a variety of industry associations, including his current role as Vice President of the Northeast Spa and Pool Association (NESPA). As COO, Isaac will drive organic growth, implement best practices, and collaborate with our supplier partners to improve operational efficiency across the Azureon platform, enabling our brands to deliver superior customer experiences. Masu.
Chief Business Development Officer (CBDO) – Kyle Chaikin: An established and respected leader in the swimming pool industry, Kyle serves as President of Chaikin Ultimate Pools and is the immediate past president of NESPA. Kyle currently serves on the Board of Directors of the Pool and Hot Tub Alliance (PHTA). Kyle’s vast network and decades of service in industry organizations make him uniquely positioned to lead our business development efforts. He will leverage his network to recruit strategic partners, identify growth opportunities, and further strengthen Azureon’s market position. Kyles’ heart and soul were the driving force behind the founding of Azureon, making us the clear choice to showcase and share our work while seeking like-minded industry professionals to improve our industry. .
The combined expertise of this leadership team, strengthened by the leadership and insight of Isaac and Kyle, positions Azureon for success and value creation for all stakeholders.
William Laffrey of O2 Investment Partners said: “Today’s news about Azureon’s brand name and leadership appointments reflects all the hard work that has gone into establishing the business as a leader in the pool care industry. We are looking forward to what the future holds. We are confident that this is the right team to achieve and exceed our goals.”
About Azurion
Azureon is a leading provider of pool care services in the United States. With five locations in two states, Azureon provides a comprehensive suite of services including pool maintenance, repairs, upgrades, renovations, and design/build solutions to customers throughout the Northeast.
About O2 Investment Partners
O2 Investment Partners is a Midwest-based private equity firm that seeks to invest in lower middle market B2B services, technology, and select industrial companies. The company invests in businesses with the potential for revenue growth and a clear path to creating shareholder value. O2 invests with a view to partnering with management teams to build, grow and take businesses to the next stage of development. This requires not only a clear vision and strategic plan to create shareholder value, but also a close partnership with management and alignment of interests. For more information, please visit www.o2investment.com.
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contact address
O2 Investment Partners
william lafley
wlaffrey@o2investment.com
