PCF Insurance rebrands to Trucordia | Insurance Business American Insurance News PCF Insurance rebrands to Trucordia
New strategy aims for growth through integration, customer focus and acquisitions
insurance news
Written by Kenneth Arauro
PCF Insurance Services, a top 20 insurance brokerage in the United States, announced its rebranding to Trucordia.
Trucordia says the new name reflects the company’s core principles of trust, cooperation and collaboration. Effective immediately, the rebrand also aims to highlight the brokerage firm’s commitment to an integrated, customer-centric business approach.
Trucordia CEO Felix Morgan (pictured above) said the rebrand was an important milestone in the company’s growth path, with the new identity centered around a shared vision. The company said it captures the brokerage firm’s focus on building an integrated organization.
“We are at a pivotal time in our ambitious growth trajectory,” Morgan said. “We are building the next generation of great insurance brokerage companies, and our new identity reflects our focus on building a united, unified organization aligned around a common vision. Masu.”
Trucordia said its growth strategy focuses on operational integration, consolidating service platforms to better support stakeholders across the network. The plan also includes targeted acquisitions of companies with significant growth potential in specific industries and markets to expand the company’s services.
As its focus expands, Trucordia said it will continue to offer a wide range of insurance solutions, including commercial and personal insurance, life and health insurance, employee benefits and workers’ compensation.
“It’s a very exciting time to be a part of Trucordia,” Morgan said. “Our growth story is impressive and we are poised for further success. Between our new brand and growth strategy, we are committed to providing personalized, We continue to provide excellent customer service through a human-centered operating model that prioritizes local service.”
Last month, Trucordia, still operating as PCF, announced its 15th acquisition of the year with a deal with Snohomish, Wash.-based Top Insurance Associates.
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