LOS ANGELES — UCLA’s newest NIL collective, Bruins for Life, has raised $1 million specifically for football.
“We’re already in seven figures,” head coach Deshaun Foster said. “We’re going to continue to raise money and that’s what it takes to change teams in today’s college football landscape. It takes some money to attract guys.”
UCLA Athletics announced its NIL collective restructuring on Tuesday, revealing there are now three separate funds under Champion of Westwood. Bruins for Life will focus on football, Men of Westwood will support men’s basketball, and Champions of Westwood will support women’s basketball and Olympic sports.
“As this organization continues to evolve, our goal remains the same: to help UCLA Athletics remain competitive in the NIL era,” Champions of Westwood CEO Ken Grewer said in a press release. Ta.
Bruins for Life does not work with 1919 Players Fund, the athlete-led NIL studio founded by Bruins quarterback Chase Griffin, but Foster said the two ultimately He said he wanted to integrate.
The 1919 Players Fund was launched in early September and brings together brands, companies and donors to partner with UCLA athletes.
Foster and UCLA football, which is currently 1-5, have made an effort to engage donors and give them an inside look at how the program is run. Donors have been invited to all away games this season and are also allowed to attend team meetings.
“I think that’s probably why most people wanted to donate,” Foster said. “Because they know the players haven’t quit (this season) and are still motivated. I think our donors were keen on that as well.”
