Chartbeat, an Austin, Texas-based media software platform provider, has received a strategic investment from Bain Capital’s Private Credit Group.
The transaction amount was not disclosed.
The company plans to use the funds to continue investing in product innovation and pursuing additional complementary acquisitions.
Led by CEO John Saroff, Chartbeat provides an end-to-end media operations software platform. It provides content analytics and revenue management tools across the digital media landscape to increase audience engagement and loyalty, inform editorial decisions, and accelerate advertising and subscription revenue. growth.
Used by more than 1,000 organizations, including the Walt Disney Company, Warner Bros. Discovery, NewsCorp, Hearst, and The New York Times, and in 70 countries.
Chartbeat is a portfolio company of Cuadrilla Capital. Since the acquisition of Cuadrilla in 2022, the company has completed two acquisitions, Lineup Systems and Tubular Labs, creating one of the deepest media operations SaaS platforms in the industry.
Commenting on the news, John Saroff said: “We are excited to bring these solutions to market as a fully integrated platform that delivers greater value across editorial, analytics, sales and finance. Bain, a company with deep software and media expertise, Expanding our partnership to include Capital and Quadrila gives us additional resources to accelerate our growth and deliver the innovation our clients expect from us.”
