Dallas Mavericks CEO Sinto Marshall announced that he will step down as CEO on December 31, 2024 and serve as a consultant until December 2025.
“Bringing Cinto to the Mavericks six years ago was one of the smartest decisions I’ve ever made,” Dallas Mavericks minority owner Mark Cuban said in a news release. Ta. “She has led this organization to new heights with grace and integrity, and her light will continue to shine brightly throughout our community. Thank you, Cynt.”
The news release announcing her decision did not say why Marshall decided to leave the job she worked for about seven years.
The change comes a year after Cuban sold the team to the families of Dr. Miriam Adelson and Dr. Sivan and Patrick Dumont, president and chief operating officer of Las Vegas Sands Corporation.
“Sint Marshall is a force of nature,” Dumont said in a news release. “I would like to say that her superpower is uniting people, but the truth is that she has many superpowers. Sinto has always gone above and beyond in everything she has ever done. , her leadership with the Dallas Mavericks is no different. She is an unforgettable part of this franchise’s history and we are forever grateful for the positive impact she had here. It will feel like a very long time.”
Cuban’s decision to hire Marshall in March 2018 made her the first Black woman to lead an NBA team.
“In my wildest dreams, and I’ve had some pretty big dreams and some wild dreams in my life, I never thought this would come.” Marshall said at a press conference announcing her hire. “I grew up playing sports, supporting my three children in their sports activities, and while I often feel discouraged from rooting for my favorite sports teams, all of them are my passion for the NBA team. I can’t express it enough as a passionate and heartfelt invitation to contribute to the sport and the community in a very unique way.”
Marshall said he didn’t know who Cuban was when she called and left a message. Her husband and children knew about it and urged her to return it.
Marshall left a 36-year career at AT&T in May 2017 to start a consulting firm specializing in leadership, diversity and inclusion, and culture change. Although she didn’t want to step into the bright spotlight of professional sports, Cuban needed her and her reputation and success as a champion of inclusion and diversity.
“The person who was sitting in front of me and called me was very sincere about this kind of culture going on, very upset, very embarrassed, but he I didn’t know about it,” she told NBC5 in 2018. I was upset and asked for help. ”
The Mavericks are in crisis after an investigation uncovers a 20-year history of sexual harassment and workplace misconduct within the Mavericks organization. More than a dozen current and former employees told Sports Illustrated that “a hostile work environment ranging from sexual harassment to domestic violence is an ‘open secret.’
“There were no headlines or anything, and I’m not going to act like there was anything going on. And what I want to do is a press reset,” she said in April 2018, with everything from the front office to the basketball court told front-office staff when they granted NBC5 exclusive access to the “respect in the workplace” training required of employees.
Her 100-day plan to reset the organization includes zero tolerance for inappropriate behavior, strategies to include more women in leadership roles, gender pay equity, and employee demographics. , operational efficiency with a focus on talent management, and a culture transformation to a complete CRAFTS. A set of values including character, respect, reliability, fairness, teamwork, and safety.
“Our vision is that by 2019, the Dallas Mavericks organization, all of us, will be setting the NBA standard for inclusion and diversity,” she said at the time.
In August 2018, Marshall and his staff once again provided an exclusive update to NBC5 as they celebrated the completion of their 100-day plan.
“I see a completely different look now than when I walked into that office in late February. So I’m really excited about it,” Marshall told NBC5. “We believe we have truly established a work environment where people understand what is acceptable and what is not, and where inappropriate behavior, retaliation, and misconduct of any kind are not tolerated.”
Marshall’s success has made her one of the most influential business leaders in the country, a highly sought-after speaker, and named one of Adweek’s “Most Powerful Women” for her influence and trailblazing in the sports industry. It brought honors and awards to her and her team, including being selected twice. Cultural change within the Dallas Mavericks.
In 2020 and 2022, Marshall achieved the recognition he had set his sights on. The NBA Inclusion Leadership Award recognizes teams that have demonstrated excellence in creating and executing outstanding programs and promoting inclusion and inclusive practices.
“Our workplace promise is that every voice matters and everyone belongs,” Marshall said at the time. “We dreamed of creating an environment that would be the global standard for fan experience, emotional connection, and workplace culture. I am truly honored to receive the 2022 NBA Inclusion Leadership Award.”
Marshall’s influence spread throughout North Texas, and she strengthened the team’s connection to the community through a variety of philanthropic efforts. Under her leadership, the Mavericks expanded community support programs focused on education, health, economic empowerment, entrepreneurship, voting engagement, and youth stability.
Marshall spearheaded efforts to support underserved communities through partnerships with local schools and organizations. Programs like “Mavs Take ACTION!,” launched in 2020, position the Mavericks as leading advocates for social justice while also providing access to education, mentorship, and employment for underserved populations in Dallas. Facilitated opportunities.
Additionally, the Mavs Foundation increased its giving to local nonprofits focused on building stronger communities by empowering youth, women, and families in need.
In 2020, Mavericks created the Girls Empowered by Mavericks (GEM) program, which aims to engage, inspire and empower young women using physical activity as a backdrop to growth and success. In 2023, the Mavs will sponsor the Dallas Wings in a multi-year deal that will feature the GEM logo on player jerseys for all home and road games.
Marshall has spoken out about abusive behavior throughout his time in the Mavericks organization, through his work at AT&T, in his memoir “You’ve Been Chosen,” about his battle with cancer, and in numerous speeches and interviews. He has shared his own story that comes from his family life. A mother with a Bible in hand, the history she made at UC Berkeley as the university’s first black cheerleader, the miscarriage that led her and her husband to adopt, the racism in the workplace, and the grit and optimism that comes from trusting. About God and the four words that drive her: dreams, focus, prayer, and action.
Marshall may have hinted at what’s to come in a July 6 social media post.
