INFINOX’s institutional product, IXO Prime, announced significant growth in 2024, with KPI performance indicators reflecting the success of the broader INFINOX brand throughout the year. The company said the IXO Prime product has been particularly attractive to broker and institutional clients since its launch in 2021. No wonder we are seeing growth, with deposits increasing by 157% and trading volume increasing by 57% in 2024.
Jay Mausi, CEO of INFINOX, said:
“We are particularly proud of our IXO Prime product. Our competitive advantage at INFINOX is our premium product in every aspect, including pricing, operations, technology, 24/7 support, and fostering strong relationships. This is the INFINOX standard.
A relationship-focused approach
The relationship-focused mantra continues to bring positive returns to IXO Prime by focusing on relationships over numbers. Lee Holmes, who recently returned to INFINOX, said:
“At IXO Prime, we have built our success on strong, personal relationships with our partners. This added value allows us to do the best work for our clients, ensuring value beyond a set of metrics. We are not here to pursue a single metric. We focus on the bigger picture and help our partners increase revenue in ways they may not be aware of. ”
IXO Prime’s strong relationships with its customers create an optimized environment that generates competitive pricing and execution, which in turn increases $pm revenue from order flow. This is the ultimate goal for all brokers and institutional investors.
Technology that delivers results
With the introduction of enhanced trading technology, IXO Prime has been able to go even further by providing a pricing and execution model that supports the benefits of execution. Clients benefit from a market-wide approach that accesses the most efficient combination of pricing and market depth to maximize revenue from order flow. Additionally, maximizing transaction data and orders means you can direct your customers to the right places, ultimately giving them a stronger offering.
2025: Year of growth
2024 will be a strong year of growth for IXO Prime, with many developments taking place in the background and a strong offering heading into 2025. Moe Padhani, Head of Sales and Commercial at INFINOX, added:
“We have received constructive feedback from our clients and are clear where we can improve. Our vision and combined with the great work by our team, we are confident that in 2025 we will produce results that are in line with our ambitions. I have great confidence that I can do it.”
With all eyes on IXO Prime in preparation for the Dubai Forex Expo in early October, it is clear that INFINOX and IXO Prime products maintain their position as key institutional products.
About Infinox
INFINOX is a market-leading global multi-regulated online brokerage firm that enables clients to trade CFDs across multiple asset classes. Founded in 2009, we have built strong relationships with our partners and provide world-class service to clients around the world. Its business is built on core values of integrity, ambition, excellence and inspiration.
