A new Sac 12 study says the Sacramento market will be the second-largest market in the Pac-12.
Sacramento market will be second largest in Pac-12, according to new Sac 12 survey 02:31
SACRAMENTO — The Sac 12 Executive Committee released new research showing the value of Sacramento’s media market and economy as part of its push to join the Pac-12.
The study highlights Sacramento’s potential to significantly expand its Pac-12 footprint, ranking Sacramento as the second-largest designated market region and second-largest economy among conference markets. It emphasizes status.
The report reveals that the Sacramento market is second only to Denver in size, with a median household income of $92,000. In terms of economic power, Sacramento’s real GDP reached $98.9 billion in 2022, 118% higher than Fresno. The city has also experienced the highest population growth among Pac-12 cities since 2020.
“The results of this study and the increase in our fundraising goals demonstrate that Sacramento State is poised for Pac-12 membership,” said Sac 12 Co-Chairman Josh Wood. said.
The Sac 12 Committee also announced the Name, Image, and Likeness Fund after 20 donors with ties to Sacramento State or the Sacramento region exceeded the initial goal of $50 million by $7 million in six weeks. announced new goals. The group is currently aiming to raise $75 million in NIL funding.
Wood said it is hoped that the support given to Sacramento State athletes will help meet the university’s football stadium fundraising goal.
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