Illustration: Lanette Behiry/Adobe Stock
Women-owned indies join Century 21 in Virginia. Christie’s expands into Western Australia and South Australia. KW released in Guatemala. CB Warburg adds agent.
Editor’s Note: The brokerage business is a busy business with frequent moves, mergers, and milestones. Here’s some of the latest activity among brokerages across the United States.
C21 and Women and Veteran-Owned Indie Affiliates in Virginia
Broker and owner Daniel Bowers has welcomed his company, Lifestyle Realty Group, into the Century 21 family. The Petersburg, Va., brokerage firm is now known as Century 21 Lifestyle.
Mr. Bowers began his career in real estate nearly 20 years ago and began his brokerage career in 2023. She is a veteran of the Army National Guard and is certified as a military relocation specialist, as well as certified in seller representation and luxury goods marketing. Military relocation and luxury goods sales are two of the company’s specialties.
Bowers credits Century 21’s technology and marketing, lead generation, agent learning and coaching support as one of the services that attracted her to the brand, adding that it is “unparalleled not only in the real estate industry but also for the general consumer.” “It’s a name recognition that we don’t have,” he said. The whole thing,” she said in a news release.
“We differentiate ourselves by our ability to address lifestyle needs.…The Century 21 system provides us with the brand recognition we need to get noticed by consumers from all walks of life, while at the same time We also provide the tools you need to provide the best service possible.
Christie’s Real Estate lands in two more Australian states
Luxury brand Christie’s International Real Estate has launched a new company covering Western Australia and South Australia. The seven-member team, led by Sherry Scorer, will focus on serving international buyers and investors looking to purchase real estate in these regions.
To serve its global customer pool, the company has adopted a decentralized approach, employing agents operating in Australia as well as locations in Europe, the Middle East and South America. Collectively, the team has over 25 years’ experience in luxury residential design, private property projects and the Australian financial sector.
The company says it has seen increased interest in Western Australia and South Australia’s luxury goods markets since the end of the pandemic, and the new company Christie’s will offer these buyers a more sophisticated service than typically seen in the region. It is said that it aims to provide.
“For decades, Western Australia and South Australia’s real estate audiences have been isolated and had little, if any, connection to the international market,” Mr Scorer said in a news release. “However, with increased interest from international buyers since the pandemic, the market requires the bespoke service, world-class marketing and international network that only Christie’s International Real Estate can provide.”
The launch of the brokerage will give Christie’s a presence on both coasts of Australia, joining existing affiliates in Sydney and Victoria.
Keller Williams advances to Guatemala
Keller Williams Realty is expanding its presence in Central America. Keller Williams Worldwide, the company’s international division, announced a new master franchise in Guatemala, led by regional operations director Rodrigo Garcia.
The franchise plans to open its first market center by the end of the year.
“We are excited to welcome KW Guatemala to our global family under the leadership of Rodrigo and his talented core team,” KWW President William E. Soteloff said in a news release. . “Rodrigo’s passion for innovation and entrepreneurial spirit will foster rapid growth and enhance the real estate experience in Guatemala.”
Garcia previously served as a commercial real estate director and broker at RE/MAX. “KW’s vision in Guatemala is to become the brand of choice for investors, real estate entrepreneurs and agents looking to level up,” Garcia said in a news release.
As of September 30, KWW had well over 17,000 distributors outside the United States and Canada, with sales of $12.2 billion, an increase of 7% since the beginning of the year.
Coldwell Banker Warburg continues to expand its roster
Manhattan-based Coldwell Banker Warburg welcomes three new team members. The New York firm has been hiring agents steadily, most recently hiring a 35-year veteran broker and four experienced agents in September.
Recent additions include broker Jennifer Roberts and agents Vivian Girardi and Tiara Mitchell.
Ms. Roberts joins the firm from Engel & Volkers, where she was a broker for approximately 10 years, but her real estate experience dates back to 1985. She has in-depth knowledge of the New York market, an extensive client and referral network, and has sold nearly every property to date. All types of real estate, including condos, co-ops, and townhouses.
Girardi is originally from Brazil and is fluent in English, Italian and Portuguese, which helps him connect with a wide range of clients. She focuses on the New York City and Greenwich, CT markets. Mitchell, a Brooklyn native and Army veteran, is relatively inexperienced in real estate sales, but has a passion for helping clients find their dream home.
